Tony winner Idina Menzel to team up with Rice Krispies for Back To School campaign!!

Backed by moments inspired by parents across the country, Rice Krispies Treats® is teaming up with Idina Menzel, powerhouse award-winning actress, performer, and parent, to spark daily moments of encouragement through the “Rice Krispies Treats 365 Days of Love and Support Kit.” Rice Krispies Treats love and support kit
THRILLIFYING NEWS: Earlier this past week, it was announced that Tony Award winner Idina Menzel has teamed up with Kellogg’s Rice Krispies helping parents spread love to their children FOR GOOD preparing to head back to school.
The RICE KRISPIES TREATS 365 DAYS OF LOVE & SUPPORT KIT is set to bring so much inspirational joy and love to parents that are still nervous for their child heading back….. especially now with ongoing COVID-19 / Delta Variant cases rising. According to a recent poll, 86% of parents say they “experienced moments growing up when they needed more love and support from their own parents.” With this new campaign, it’s the opportunity to help inspire their own children every day with giving them ongoing tender loving care.
The kit includes a “daily planner packed journal that features inspirational prompts. Also on the wrappers of the actual RICE KRISPIES Treat, it features a little part in the front where the parent each morning can write ongoing positive messages & support all year long. It even comes with a “Perfect Pen” as well.
There’s also a raffle to win a free year of the kit which includes the treats, the pen, and the journal which includes a personal note from Idina Menzel herself.
For the WICKED, Rent, Glee, and Frozen superstar, this campaign holds a special meaning to her being the mom to soon-to-be 12 year old son Walter Nathaniel Diggs. She kept an inspiring tradition going even going back to her youth in Long Island where Idina’s own mom used to write little notes in a lunch box spreading ongoing love no matter how far she goes.
How amazing is this?!!