Magical Music for Life foundation is thrilled to present its third annual??Tunes in Times Square??benefit concert May 4, 2014 from 10am-6pm, in Father Duffy Park, Times Square, NY. We are especially delighted to be donating to this wonderful cause once again! Please check them out and or donate if you can!

Magical Music for Life’s mission is to develop and produce a wide range of musical projects that can provide a positive approach to everyday life for young children and their families. As a way to reinforce self-confidence and further self-esteem, each of these projects is designed to enable children to participate with professionals in the performance and/or recording of these productions.

The Magical Music for Life Foundation was formed in 1999 by parents concerned with the messages children were receiving from the music, TV, movies, advertising and video games they were exposed to. Bombarded with age inappropriate media that often focuses on sex and violence, it became clear to them that their children were missing the wholesome messages that were so much a part of their youth and the generations before them.

The founders concluded that parents, teachers and other guardians of our children were at a disadvantage in competing with these well-funded commercial ventures. How could a parent’s five minute oral explanation that “fighting is bad” compete with a three to five million dollar production of a video game that a child may play for hours, a game in which points are based upon body counts.

Working under the premise that music is an effective and popular medium for communicating with children, the founders pulled together a team of professional musicians, actors, writers and producers to use the power of music in a more constructive, responsible fashion.

The foundation’s two musicals,?The Adventures of Zak?and?Russell, the Hermit Crab, were created, written and produced as family musicals, with wholesome messages for children that would bring families together to enjoy the magic of live musical theatre, raise money for pediatric charities and offer some children a chance to sing on stage with a professional cast of actors. Many inner-city children have had extremely limited exposure to live theatre, and those in pediatric hospitals benefit greatly from the diversion and joy of a live musical performance. These are two important target audiences for Magical Music’s outreach efforts.

Since April, 2000,?The Adventures of Zak?and?Russell, the Hermit Crab?have been performed in numerous theatre spaces in 7 states as well as at the White House in Washington, D.C. Fifty three charities and special events used the show which played to over 27,000 audience members. Over 585 children have shared the stage with the professional actors, singing in the guest chorus in the finale.

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